Project case study
Eastern Cathedrals
Promoting regional cathedrals
Summary
Consultancy and a website for a regional tourist organisation.
Objective
A forward thinking group of the visitors officers from the Anglican Cathedrals in Eastern England meet regularly to share ideas and information and to discuss best practice. They have pooled resources in order to maximise their promotional pound.
Solution
Their website provides information about the Cathedrals for visitors and links to other sites of interest. I redesigned and developed the website and managed its migration from its old server space within another website to its own independent domain. This new site was featured on local radio and submitted to search engines and directories from where it now receives many visitors from all around the world - in Google for the search phrase “Cathedrals in England” it has at times even outranked the Church of England website itself.
Not content with hiring me the once, they did it again in 2005 and provided me with the task of expanding the content of the website and bringing it up to date with the standard WCAG 1.0 for accessibility that has become the touchstone for compliance with the disability legislation of the last few years. This was done, and the site now has an accessibility level of AA - this is the level that Governmental websites (and many other public bodies) aim for and recommend. It also substantially meets the criteria for level AAA.
They were obviously pleased with the job, as I was tasked with extending the site and adding a glossary in 2006. The idea here was to clarify terminology that those in either the Anglican or Heritage communities might take for granted but which those outside might not be so familar with - extending the Accessibility of the site to appply to its language aswell as its design. I put together a user-friendly system to query a database of terms using either a search engine or the facility to browse by letter to see definitions of terms beginning with the letter from that section of the alphabet.
What they said
“The Eastern Cathedrals Group approached Aidann Bowley to create an exciting and informative website to help promote the cathedrals in the region. The outcome has been an excellent website, which ranks highly with the search engines and takes into account all the latest in terms of assessibility (something which we would not have been aware of without his input). His work is of a very high standard and good value and he is always willing to make suggestions for improvements.”
Sarah Friswell
Client
Sector
- Arts & Culture
- Faith
- Heritage
- Non-profit & Charity
Date
February 2003 +
Services provided
- Website Reviews
- Usability & Information Architecture
- Support and Maintenance
- Strategy and project planning
- Standards based design
- Dynamic websites & applications
- Accessibility
Status
Live